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Caitlin Clark’s Deal with Nike: A Missed Opportunity or Smart Move?

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Clark's impact on the WNBA is massive, with sold-out games and increased demand. Her presence alone is elevating women's basketball to new heights.

The Caitlin Clark Effect

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The WNBA must ensure that its biggest star is properly supported. In her rookie season, there were concerns about how she was handled by the league.

A Rookie Year Full of Lessons

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Clark signed an eight-year, $28 million deal with Nike. While it seemed like a great move, some experts believe her team could have secured an even better contract.

Nike’s Big Signing

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Legendary sports marketer Sonny Vaccaro argued that Clark’s representation failed to maximize her value, potentially missing out on a more lucrative deal.

Sonny Vaccaro’s Criticism

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Vaccaro compared Clark to Michael Jordan, saying she should have secured a share of profits, just like Jordan did with Nike in 1984.

Missed MJ-Level Deal?

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If Clark's deal isn’t as strong as it should be, she could spark another bidding war in a few years when she’s in her prime.

Could Another Brand Step In?

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Despite the contract debate, Vaccaro believes Nike will promote Clark’s brand better than any other company, ensuring she remains the face of women’s basketball.

Nike Still the Best Fit?

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